The squazillionaire song writer Pete Waterman has been whining about how he got only $16 in royalties from YouTube for a song he wrote. It's Never Gonna Give You Up, and if you don't know the significance of that, go and google [rick roll]. This misses the point. Any comparably vapid song could have been substituted and the meme would have been the same. The creativity (such as it is) is not in Waterman's work, but in how it's deployed. It seems a bit similar to the arguments over sampling a decade or more ago.